[Intro paragraph — two or three sentences that state the problem in the merchant’s words. Example: Every store has a best-seller that runs out. The button turns grey, the visitor leaves, and the sale goes to whoever has stock.]
What “Sold out” actually costs
[Body copy. Keep paragraphs to three or four lines. Use real numbers from REZ data wherever possible, in brackets until confirmed: a product that sells [N] units a week and is out of stock for [N] days loses roughly [$N].]
- Lost sale: [one line]
- Lost customer: [one line — they buy elsewhere and stay there]
- Lost signal: [one line — you never learn how much demand there was]
“We recovered [N]% of sold-out revenue the first month.”
The preorder recovery rate
[Body copy explaining the recovery rate across REZ merchants, and what moves it: a visible ship date, a deposit option, a limit.]
Deposit or full payment?
[Body copy. A short decision rule: full payment for known restock dates under [N] weeks; deposits for longer waits or new products.]
Set it up in 3 minutes
[Three numbered steps: install, pick products and a ship date, publish. Link each to the relevant help-center article.]
[Closing paragraph — one sentence restating the outcome, one sentence pointing to the next article.]