The REZ blog

Bigger orders,
explained.

Playbooks, teardowns and product updates for Shopify merchants who want more from every visit.

Featured image · 16:10Product page with the Pre-order button and a "[+N%] AOV" result overlay; real merchant store if possible.
AOV & growth[12 min read]·20 Oct 2026

The AOV playbook: 7 offers that pay for themselves.

Quantity breaks, bundles, BOGO, free gifts, frequently bought together, preorders and back-in-stock — which to run first, and what to expect.

Read the playbook →
Cover · 16:10Sold-out button vs Pre-order button, side by side
Preorder[6 min]

Sold out is not a dead end. Here's the math.

What a "Sold out" button costs a store per week, and how preorders recover most of it.

Cover · 16:10Back-in-stock email on a phone, in a merchant's brand
Back in stock[5 min]

Back-in-stock emails that convert: 5 real examples.

Subject lines, timing and the one line that doubles click-through.

Cover · 16:10Three quantity-break tiers with the middle one selected
Bundles & upsells[8 min]

Quantity breaks: how to price the middle tier.

Most merchants discount too much. A simple rule for tiers that lift AOV without killing margin.

Cover · 16:10Deposit setting in the REZ admin
Preorder[7 min]

Deposits vs full payment: which preorder model fits your launch?

Cash flow, cancellations and customer trust — a decision guide.

Cover · 16:10Cart drawer with a free-gift progress bar
Bundles & upsells[4 min]

The free-gift threshold: set it 15% above your AOV.

Why the number matters more than the gift, with data from [N] stores.

Cover · 16:10Screenshot of the new feature in the REZ admin
Product updates[3 min]

New: market-specific preorder rules.

Different ship dates and limits per Shopify Market, in one preorder.

Read it, then run it.

Every playbook works with REZ out of the box.

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